Website copywriting
I can assist with all stages of website production, including:
- Planning – Deciding on site structure, pages, and layout
- SEO research – Ensuring your site’s pages are indexed for the right keywords
- Branding, messaging & positioning – Communicating in a way that will connect with your audience and position your business as ‘the one’
- Copywriting – Conversion, SEO, and educational website copy
- Design & development – I can project manage design and development with your staff or freelancers in my network
My website copywriting services can be purchased as a complete package, such as planning and copy for a full website or conducting an entire website audit. Or, I am able to help with isolated issues, like improving a Landing Page or conducting an SEO review.
Priceline Pharmacy
Comprehensive weight loss solutions
SeenCare
Specialist Homecare (NDIS) provider
7Hydroz
Ecommerce supplement store
Modern Recovery
Addiction treatment centre
Sole Survivor
PTSD support service (website audit)
LIVV Immigration
Australian migration agency
PharmBills
Business Process Outsourcing
Cedar Counseling & Wellness
Comprehensive therapy services
Resolv
NDIS consultancy (Home Page copy editing)
Sunset Bali Family Hire
Kids and baby hire business
Psychthurium
Counselling service (copy editing)
Blog content
Well-researched, evidence-based, SEO-optimized blog content (that people actually want to read) is my specialty.
My blog content services include:
- Content strategy – SEO research, topic planning, creating a content schedule, and more
- B2B blog posts – High-level B2B articles for a healthcare clinician audience
- B2C articles – Medical, mental health, and wellness blog posts for healthcare consumers
- Editing and proofreading – Improving the quality and SEO-metrics of existing content
- Expert review – As an experienced mental health clinician, health coach, and allied health professional, I can provide expert-review services for articles and blogs
When you hire me for SEO blog writing you will get a 100% original article written by a human, for humans. Because I understand the intricacies of healthcare, my SEO research covers all the keywords relevant to your topic, in a format that medical professionals and healthcare consumers actually want to read.
Therapy Brands
B2B medical software
NOVI Health
B2C healthcare
SeenCare
Specialist homecare (NDIS) provider
Marijuana Index
Cannabis & supplement industry
7Hydroz
Ecommerce supplement store
Embrayse
B2B catering software
Quenza
B2B therapy and coaching software
Versus
Sports edtech platform
Testosterone.org
Affiliate website
Medium
Psilocybin research overview
Business writing
My unique mix of deep clinical experience and persuasive writing flair means I can produce health & medical business writing and B2B content at a level few writers can match.
Just some of the B2B writing projects I can assist with are:
- Case studies – Compelling stories about how customers have succeeded with your products
- White papers – Deep, research-based reports that showcase how your organization solves an important problem
- Press releases – Generate buzz around your startup or new release
- Advertorials – Factual yet persuasive articles for trade publications
- Corporate communication – Delegate tasks such as internal memos, policies & procedures, emails, and newsletter content
All of my business writing and B2B content is impeccably researched, professionally presented, and crafted in a way to present your product or service as the obvious solution for the pain points your customers experience. As a fellow healthcare professional and business owner, I will always deliver you pro-level business content that you are proud to call your own.
Heidi Health
B2B case study
Total Ability
Medical equipment advertorial
Steer Health
Medical industry white paper
HealthCaters
Healthtech press release
CHIC
Community Health Worker advocacy
Heidi Health
B2B SaaS product copy
Business News
Event promo copy
Academic video Script
Technical video script
Ebooks and Flyers
Ebooks, flyers, and brochures are a great way to gather leads, build credibility, and stand out at a conference or event when you need eye-catching printed marketing material.
I can help you prepare:
- Lead magnets – Create a value-packed ebook that customers will gladly trade their email to read
- Saleable ebooks – Paid ebooks can be an additional source of revenue for coaches, therapists, clinicians, and consultants
- Brochures – Profile your business in an attractive package that can be printed or sent digitally
- Posters – Produce an eye-catching poster for your next conference or event
- Flyers – Create a visually appealing overview of your service so customers remember who you are
My ebook and writing services can include copy only or copy and collaboration with a designer (either your own or I can source one through my network). I can also edit and improve pre-existing content. Or, if you prefer a done-for-you service, you can hire me to manage everything from product ideation to copy, design, and even printing.
Total Ability
Medical equipment lead magnet
Beyondable Care
NDIS SIL flyer
SeenCare
Homecare service brochure
All Disability Plan Management
Educational ebook
Therapy Brands
B2B medical software
SeenCare
Set of conference banners
Online Courses
The digital health and online course industries have exploded in popularity. However, many healthcare providers and coaches struggle to convey their wisdom in an effective format for online education and training.
My online course creation services cover:
- Course design – Planning and preparation to ensure your course is a success
- Course writing – Writing and editing content of various types to be utilized in online courses
- Digital health resources – Quizes, workbooks, journals, assessments, self-help guides, infographics, video scripts and more
- Marketing plans – Consulting and practical assistance to sell or distribute your online program
- Design and platforms – Advice and assistance with course aesthetics and choosing the right learning management system (LMS)
Creating an online course or digital health program that adds value to your customers and delivers a positive return on investment requires careful planning and specialist expertise. I’ll help bring your project to life by attending to the parts of online program development that you don’t have the time or know-how to complete.
Brother Be Well
Mental health courses
Lifeline
Self-help guide
Email Marketing
Email marketing can be a powerful tool for healthcare providers and digital health businesses to boost sales and increase engagement. But to be effective, emails must be crafted in a way that your customers actually look forward to receiving them.
I write engaging and persuasive emails for:
- B2B healthcare companies – Clinicians are already drowning in emails, so you need a copywriter who can connect on an authentic level to gain attention
- B2C medical providers – Emails help keep patients engaged between appointments and improves uptake of additional services
- SaaS & tech – Show providers why your EHR or med-tech product is the one that will address their pain points
- Digital health tools – With the abundance of products on the market, you must engage customers both on and off platform to maintain subscriptions
- Supplements & ecommerce – Boost order size and frequency through the use of targeted email campaigns
My email writing services are suitable for every stage of the buyer’s journey, from awareness to purchase and retention. I can assist with one-off emails, multi-email campaigns, and regular correspondence to keep your customers engaged and actively using your products and services.
Marvin
B2B mental health
Priceline Pharmacy
B2C health & medical